T-Mobile scrapping TV-service plans, will partner with Google’s YouTube TV instead

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T-Mobile scrapping TV-service plans, will partner with Google’s YouTube TV instead


T-Mobile US Inc.
TMUS,
+0.92%

is scrapping its efforts to crack into the home television market on its own after the wireless company failed to build its skinny bundle of channels into a profitable service.

The cellphone carrier said Monday it will wind down the service, called TVision, on April 29 and steer its wireless customers toward Google’s
GOOG,
-0.05%

YouTube TV instead.

Rival online video packages from Sony Corp.
SNE,
-1.84%

and others have shut operations or raised prices on live-TV service to keep up with programmers that continue to raise their fees.

T-Mobile launched a remade version of its TV service last year to cater to its base of wireless customers — the country’s second-largest, after Verizon Communications Inc.
VZ,
-0.76%

It also targeted existing cable subscribers and the millions of U.S. households that have dropped TV subscriptions from their bills, opting instead to buy broadband-internet service as a stand-alone item and sign up for a panoply of video services such as Netflix
NFLX,
-0.79%

and Disney+
DIS,
+0.10%
.

An expanded version of this article appears on WSJ.com.

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